Greetings and thanks for visiting my blog.

Its title was drafted from Carter G. Woodson’s classic “The Mis-Education of the Negro,” which talked about how Blacks themselves have ingested and fed stereotypes, lies and racist mannerisms to one another.

I don’t consider myself “Mis-educated” because it negates and deems worthless the last 16 years I’ve spent in school. But I do think, since graduating with my Bachelor’s in 2010, I’ve learned some valuable lessons outside the walls of a classroom that have “Re-educated” me and expanded my knowledge on life’s most important texts.

Before I pursue my graduate studies, I’ve decided to soak in  these nontraditional sources of information from the worlds of mass media, politics, marketing, sports, business and human relations.

They form society’s foundation.

I have always been infatuated with words: their sounds, their meanings, their origins, and connotations endlessly intrigue me.  Perhaps this obsession is best explained by the fact that the word selected to describe me has no innate meaning.     The consonants and vowels that compose the name LaShonda are a random assembly of letters combined purely for aesthetic and phonetic pleasure.

Of course, it is not that unique.  In elementary school alone, I shared classes with a LaShonda, Shavonda, Shalonda, DaShundra, among others.  In my neighborhood, names were ranked by creativity–and were routinely based on a mother’s latest invented concoction from the letters of the alphabet.

Our mothers shunned traditional American girl names like Ashley or Tiffany, opting instead for ones that defied the norm and in doing so, created their own tradition, one poet Rita Dove calls an “accepted custom of . . .black families.”

““[T]hey chose for their daughter a name that would stand out, a name suited for the special fate awaiting this child, their contribution to history. . .”

But for many years, instead of praising my contemporary name, I saw how it defined  me in the eyes of society.  Its familiar click of consonants and swirl of vowels immediately identified me as an African-American woman and bestowed upon me the honor and curses that such characterization implied.

Life taught me the true power of my name and showed me that its lack of meaning gave me the opportunity to define myself–it was a blank check that I would denote value for over the course of my lifetime.

Most importantly, it showed me that in seeking to defy the invisible limits surrounding me, I was still only limiting myself.


11 Responses to “About”

  1. candswirl June 15, 2011 at 11:00 pm #

    Well written…. Your blog is very interesting! I look forward to reading more : )


  2. Mao's Army July 19, 2011 at 12:45 pm #

    Are you going to share some of the articles you wrote for Dallas Examiner on your blog? I’d be curious to check them out


    • lcooksmarketer1 July 19, 2011 at 10:44 pm #

      Hmmmm. . .that’s a great idea. I may have to add a new tab with them.


  3. Clarissa November 7, 2011 at 4:15 pm #

    Interesting take on black names! I really liked this: “it was a blank check that I would denote value for over the course of my lifetime.”


    • lcooksmarketer1 November 7, 2011 at 5:52 pm #

      Awesome! Thanks so much for the feedback. And thanks for reading!


  4. R. Allen December 3, 2011 at 4:04 pm #

    Wow. You’ll get no snarky comments from me this time… (But you just wait…)


  5. marvin jones April 22, 2011 at 7:24 pm #

    Nice ms. wonderful world 🙂


  6. lcooksmarketer1 July 13, 2011 at 12:51 am #

    Gracias, Mr. Wonderful.



  1. “What’s in a name. . .” « Shonda's Marketing Mania - December 22, 2010

    […] The Wonderful World of Shonda […]


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