Tag Archives: evian

Designer Degrees: Looking Beneath the Labels

28 May

Notice: This post is one that has been tinkering in my head for weeks.   Thus, there are lots of digressions.  You have been warned.

Sniff. . .Smell that?  The sweet scent of hope tinged with the stench of reality signals the nearing end of graduation season.

A week ago, I joined the ranks of millions of 2010 college graduates, scads of students all vying to get our hands on the pieces of paper that we invested four years and thousands of dollars into receiving.  Alas, with diploma in hand, this quest is complete.  We have reached the pot of gold, the end of the rainbow, the emerald city.  For now, anyway. Continue reading

Evian’s Identity Crisis: Throwing Pearls Before Babes

21 Apr

Last Friday as I sat in class watching the 2005 film Cache, I couldn’t help but notice the bottle of Evian positioned ever so comfortably on the wealthy couple’s dinner table.

It’s not that the bottle itself didn’t belong; it was quite the contrary.  Though the sleek glass bottle  blended seamlessly into the bourgeois atmosphere, its presence reminded me of “Rapper’s Delight” and rollerblading babies.

The unlikely connection is thanks to Evian’s Live Young campaign. Continue reading