Archive | roller babies RSS feed for this section

Evian’s Identity Crisis: Throwing Pearls Before Babes

21 Apr

Last Friday as I sat in class watching the 2005 film Cache, I couldn’t help but notice the bottle of Evian positioned ever so comfortably on the wealthy couple’s dinner table.

It’s not that the bottle itself didn’t belong; it was quite the contrary.  Though the sleek glass bottle  blended seamlessly into the bourgeois atmosphere, its presence reminded me of “Rapper’s Delight” and rollerblading babies.

The unlikely connection is thanks to Evian’s Live Young campaign. Continue reading

Advertisements