Blockbuster isn’t going down without a fight. News of its exclusive deal with Warner Brothers that allows the helplessly flailing… Read more Blockbuster Finally Fights Back
Category: Advertising
LEGOS for LASSES
Who knew LEGOs were for boys? The products seem pretty universal. However, think back to when you were a kid… Read more LEGOS for LASSES
Tide Dry Cleaners and Mr. Clean Car Washes: Dream or Nightmare?
Everybody knows the man with the buff arms, bald head, and left earring for his superhuman cleaning abilities. And all… Read more Tide Dry Cleaners and Mr. Clean Car Washes: Dream or Nightmare?
Kotex: Repositioning Periods
Periods. Companies like Always and Kotex have been trying to convince women to think differently about them for years. … Read more Kotex: Repositioning Periods
Burger King: Is Banning Women from the Kingdom a Smart Strategy?
Burger King abandoned its attempts to appeal to the general public years ago. Seeking to carve out a unique niche… Read more Burger King: Is Banning Women from the Kingdom a Smart Strategy?
Toyota: Making Lemonade from Lemons
“Never kick a man when he’s down.” Don’t kick a company when it’s down either. The recent outpour of support… Read more Toyota: Making Lemonade from Lemons
New Balance 365: Is it Sneaker Overkill?
New Balance seems to think that the success of the first film campaign, New Balance 574, will translate into another profitable marketing strategy. But the reason the New Balance 574 campaign worked was its novelty.
Pepsi’s Plunge into Social Media
When Pepsi announced its decision to sit on the sidelines of this year’s Super Bowl, doubts mounted. Did the rash move pay off?