The Wrath of Jobs: Can he single-handedly kill Flash?

10 May

Today when I logged into Twitter, the following words were scrolling down the home page: “Apple killed the floppy disk, the trackball, the stylus and the Walkman. Flash will be dead within a year.” A bit obnoxious, don’t you think?

But the tweet reminded me of an Advertising Age article released about a week ago stating that Adobe made the top ten most tweeted topics list.  Yay.  Normally, such recognition is the equivalent of being on top of the world.  But, apparently, this was not good news.  In fact, the article stated that it was downright humiliating.

Did I miss something?

According to the Advertising Age article, the battle was declared after Adobe continually dragged its feet in creating  a Flash application that was smart-phone capable.  Apparently, they toyed with the wrong customer.  Now, Jobs seems stuck on single-handedly destroying the company:

“In a scathing open letter posted yesterday on Apple’s website, “Thoughts on Flash,” Jobs calmly drove nails into Flash’s coffin, slamming what he called outdated, inefficient, battery-draining, insecure, unstable technology. He also slammed Adobe management itself for, basically, being slow and unreliable, writing that ‘We have routinely asked Adobe to show us Flash performing well on a mobile device, any mobile device, for a few years now. We have never seen it. Adobe publicly said that Flash would ship on a smartphone in early 2009, then the second half of 2009, then the first half of 2010, and now they say the second half of 2010. We think it will eventually ship, but we’re glad we didn’t hold our breath.’”

This is the ultimate nightmare in customer dissatisfaction.  But do Jobs’ threats hold any weight?  Will his denouncement of the company have a butterfly effect and convince other consumers of its incompetence?  Does the Apple’s mere ban on Flash from its Iphone, Ipad, and Ipod write a death warrant for the company?

Adobe’s CEO, Shantanu Narayen, responded in an interview with the Wall Street Journal.  ‘“[Flash] doesn’t benefit Apple, and that’s why you see this reaction.”’  He is also insists “that the consumer should be able to decide which technologies they want to use and he thinks that a multi-platform world is where the future is headed.”

This is true.

But in a world where a blogger can make or break a company’s product launch, in a world where the influencers, like Steve Jobs, are given an immense soapbox on which to yell their frustrations, one can easily see a superpower like Apple sending Adobe into exile if Jobs doesn’t ease up on the death threats.

But unlike the powerful blogger who is trusted to be unbiased, honest, and trustworthy, Jobs is obviously not an uninvolved third party.  He clearly has a personal reason for waging war against Adobe.  This involvement tarnishes his credibility.

Until next time. . .

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One Response to “The Wrath of Jobs: Can he single-handedly kill Flash?”

  1. roommavosaups May 29, 2010 at 11:04 pm #

    Just want to say what a great blog you got here!
    I’ve been around for quite a lot of time, but finally decided to show my appreciation of your work!

    Thumbs up, and keep it going!

    Cheers
    Christian, iwspo.net

    Like

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