Archive | April, 2010

Evian’s Identity Crisis: Throwing Pearls Before Babes

21 Apr

Last Friday as I sat in class watching the 2005 film Cache, I couldn’t help but notice the bottle of Evian positioned ever so comfortably on the wealthy couple’s dinner table.

It’s not that the bottle itself didn’t belong; it was quite the contrary.  Though the sleek glass bottle  blended seamlessly into the bourgeois atmosphere, its presence reminded me of “Rapper’s Delight” and rollerblading babies.

The unlikely connection is thanks to Evian’s Live Young campaign. Continue reading


Tears of a Tiger: Nike Takes Cues from Disney

17 Apr

By now, we’ve all seen the latest Tiger Nike ad.  But just in case you’ve been living under a rock, like me, for the past week, here it is:

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A Tax-Day Quickie

15 Apr

April 15th is the most dreaded day of the year–tax time–a time when every American must pay his or her due.  McDonalds is making the day a little easier with its Tax-Relief Promotion. 

By taking advantage of this notorious day and turning it into something positive, or at least a little less dreadful, McDonalds is innovatively driving business and reconstructing popular perception of the date.

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Redefining Classical

13 Apr

Complete the following:  ________________ is to classical music as Louis Armstrong is to jazz,

Madonna is to pop, and Tim McGraw is to country.

Having a little trouble?

You are not alone.

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Kinks Can Be Good: Ryles Jazz Club

7 Apr

After Easter service, a group of friends and I ventured over to Ryles Jazz Club in Cambridge, Massachusetts for its ever-popular first Sunday jazz brunch.

The first floor of the restaurant/club was packed with the most interesting group of people under one roof: there were families with small children, clumps of college students, and clusters of middle-age folk all enjoying the music, food, and company, within elbow-reach of one another.

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